How much do custom t-shirts cost?
· 6 min read
What drives custom t-shirt pricing: blank weight, print method, ink colors, and quantity, with realistic per-piece ranges and ways to stretch the budget.
The four things that drive t-shirt cost
T-shirt quotes vary more than most buyers expect, but the variation always comes from the same four inputs.
- Blank quality. A basic 180 GSM tee and a heavyweight 240+ GSM ring-spun blank can differ by several dollars before any ink touches them. The blank sets the floor for how the finished shirt feels.
- Decoration method. Screen printing scales best with quantity, DTG suits small runs and complex art, and embroidery reads premium on chest logos. Each prices differently for the same design.
- Ink colors and locations. Screen print pricing scales with color count, and every extra location (back, sleeve) adds a setup and another pass through production. DTG is flat regardless of colors.
- Order quantity. Setup costs spread across the run, so 100 shirts price meaningfully better per piece than 15. Our minimum is just 3 pieces per style and color.
Typical all-in per-piece ranges
We don't publish a flat price list, because two shirt orders are almost never the same. But these industry ranges are honest territory for what a finished custom tee costs:
- Standard midweight tee + one-color front print at ~50 pieces: roughly $8-$14 per piece.
- Mid-tier ring-spun blank + two locations or multi-color print: roughly $14-$24 per piece.
- Premium heavyweight tee (240+ GSM) + DTG, embroidery, or multiple locations: roughly $28-$40+ per piece, especially at smaller quantities.
Treat these as typical ranges, not promises. Your exact number depends on the blank, art, locations, and quantity, which is why everything gets confirmed on a written quote before anything goes into production.
Where the method changes the math
The same design can quote very differently depending on how it's produced. Screen printing carries a setup charge per ink color, so a one-color logo across 100 shirts is about the cheapest thing in custom apparel, while a six-color design at 15 pieces is not. DTG skips setup entirely and prints any number of colors at once, which makes it the default for small runs and photographic art. If you're weighing the two, our screen printing vs DTG guide walks through the tradeoffs in detail.
How to get more shirt for the same budget
The wrong way to save on tees is dropping to a paper-thin blank that loses its shape after two washes. The right way is trimming production complexity:
- Consolidate ink colors. A one- or two-color design prints cheaper than four colors and usually looks more deliberate.
- Cut print locations. One strong front graphic beats front + back + sleeve for most brands, and it removes whole setup charges.
- Order together. Combining a club's or team's orders into one run spreads setup across more pieces and moves you into a better quantity break.
- Put the savings into the blank. Moving from a budget tee to a mid-tier ring-spun blank often costs less than adding a second print location, and people feel the difference every time they wear it.
When premium tees are worth it
For a one-day event or a giveaway, a solid midweight blank does the job. But if the shirt represents your brand, a launch tee, retail merch, anything people choose to keep wearing, the heavier ring-spun blank earns its cost. It drapes better, holds its collar, and makes the same print look more expensive. Browse our blank styles to compare weights and fits, or read choosing blank apparel for how GSM and construction translate to feel.
Getting a real number
The fastest way to get an exact price is to send your quantity, blank preference, design, and deadline. We come back with written pricing and a production plan, standard decorated runs take 2-5 weeks, with simple rush runs possible in 5-7 business days when blanks are in stock and art is print-ready. See custom t-shirts for what we produce, or go straight to a quote.
FAQ
More guides
- How to make merch: from idea to delivery
- Screen printing vs DTG: which is right for you?
- How much do custom hoodies cost?
- Embroidery vs screen printing: how to choose
- How to order school club & student-org merch
- Startup swag people actually wear
- How many of each size to order
- Choosing blank apparel: weights, fits & fabrics
- How to prepare print-ready artwork for merch
Ready to price your order?
Send your quantity, sizes, design, and deadline. We reply with written pricing and a clear production plan.