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Ontora's founding team on stage at their Y Combinator batch, wearing the black Ontora tees and hoodie
On stage
Black heavyweight hoodie with white Ontora wordmark on the chest, front and back
Hoodie
Washed black dad cap with embroidered white Ontora logo
Dad cap

Overview

The team photo tells this story better than a lineup of garments could. Some people have a black tee on, another has a hoodie, and the same small white chest mark connects them all. That is the appeal of a shared identity with more than one way to wear it. Ontora helps organizations understand their everyday work and find useful ways to apply AI. The photo puts faces to that work. With the artwork kept at the left chest and the palette held to black and white, your eye can move naturally from the logo to the people standing together.

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