Hue · YC F26

Overview

An AI agent can look convincing in a demo. The harder question is how it handles the work people actually give it. That's the problem Hue is tackling. Founded in San Francisco by Aneesh Kethini and Josh Le and part of Y Combinator's Fall 2026 batch, Hue turns real agent usage into repeatable tests, preserving the tools, data, and context that shape each task. The aim is practical: give teams a clearer picture of how their agents behave before the next version reaches users. For the people building that product, we brought Hue's identity into a pair of everyday staples: an Independent Trading Co. heavyweight hoodie and a Lane Seven boxy cotton tee. Both start in black, giving the five colored bars of Hue's mark room to stand out. Satin embroidery adds texture to the simple geometry, with a generous chest placement that keeps each color distinct. The backs stay clear, letting the small, bright mark carry the collection. Together, the pieces give a young company something tangible to share: a familiar layer to pull on, a flash of color, and a sense of being part of what comes next.

How we delivered

1. 01Matched the five colors in Hue's mark to embroidery thread, keeping each bar clear against the black fabric.
2. 02Enlarged the chest embroidery so the colors read clearly on both the heavyweight hoodie and the boxy tee.
3. 03Kept both backs clear, with the color and stitched detail concentrated at the chest.